What is a Sales Funnels?
A sales funnel, or a purchase funnel, is a visual representation of the customer journey, depicting the sales process from perception to action.
Sometimes referred to as the marketing funnel or sales funnel, the funnel illustrates that every sale starts with many potential customers and ends with a much smaller number of people making a purchase.
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How The Sales Funnel Works
The stages of the sales funnel vary by company but generally fall into the following four sections:
- Awareness: This phase contains the most significant number of leads. You’ve identified a problem, searched for a solution, and found an organization through content marketing, an email campaign, social media marketing, or other avenues.
- Interaction: The number of leads starts to drop at this stage, but the likelihood of a sales conversion increases. This is usually when the client contacts the organization and requests more information.
- Interest: The prospect shows increased interest in the organization by seeking answers to their questions. This process phase may include sales offers and further research on the company’s various options and prices. If the customer refuses to buy something, he stops moving through the funnel.
- Action: All the previous sales funnel stages culminate in the final step: the effort. At this point, the customer has decided whether or not to buy the product.
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