If you’re coming out with a new fitness clothing line, there’s a lot you need to keep in mind. From the website and brand aesthetic, to production and distribution, you’ll have your hands full. However, one of your main priorities should be how you’ll market your products. While online ads and a decent website go a long way, there is no underestimating the massive impact of social media marketing.
This is particularly true for something like fitness clothing, as people often make their purchase decisions while scrolling through their social media feeds and getting inspired to work out and get the right apparel accordingly. Here are a few tips you can use to promote your products on social media in the most effective way possible.
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Create custom flyers
One of the simplest things you can do is create a custom fitness flyer and share it on your social media platforms. Use one of the numerous templates on PosterMyWall to make this flyer, and customize the content and design accordingly. Make sure the color scheme and aesthetic fits in with your overall brand imagery, and that the design is appealing.
Once you have a few flyers made, share them on all your social media platforms. This will serve as an announcement for your new fitness clothing line, and give your audience an idea of what to expect and look forward to.
Pick the right platforms
Choosing the right social media platforms is a key part of your social media strategy. If you spend your time and resources on the wrong social media platform, it’ll just be a waste. So, do your research and figure out what audience you are targeting with your fitness clothing line. Gen Z tends to be more present on TikTok, while millennials are still riding the Instagram train. Facebook is now mostly left to older audiences, so consider whether your products cater to them.
Once you have this mapped out, then plan out your posting strategy accordingly. Do not put all your eggs in just one basket, but do make sure you allocate most of your resources and money to the platforms which your target audience is known to use.
Incorporate influencer marketing
Influencer marketing is now a core part of social media promotion. So, look up who the top fitness and fashion influencers are among your audiences, and then approach them. You should send out a few PR packages, and have the influencers unbox and review them in their stories, posts, and videos.
You’ll have to set aside a budget for this purpose, and maybe even utilize influencer promo codes, so that you can attract their audiences towards your clothing line with exclusive deals and discounts.
Build a brand personality
You can’t just put up a few pictures and posts on social media and call it a day. This sort of unorganized strategy won’t really attract an audience. You need to create a brand personality and aesthetic, and then stick to it across your social media platforms.
If you want to sound more scientific with the thinking behind your fitness clothing line, you should use more professional language which shows the research behind the outfits. On the other hand, if you’re focusing more on the aesthetic aspect, your tone will change completely and you’ll use more engaging language. Build a brand persona before you start your marketing, so that you don’t have any tonal disparities.
Keep an eye on social media trends
There are always some social media trends going around, and fitness is a particularly favorite theme for these. So, keep an eye on these trends, and see which ones are relevant for your fitness apparel. Fitness challenges would work quite well for your business, so do make sure you get on board with them.
The key to this is to get on the trend as soon as possible. These trends tend to die out quite quickly, so you need to get on board. If you delay it even a bit, then your posts will seem outdated and fall flat with your audience.
Showcase your products
Another key aspect of successful social media marketing is highlighting your products without turning your social media profiles into an eshop. A good way to do this is to use carousel posts, and showcase a number of products in them.
In addition, you can talk about beneficial fitness practices, and then suggest which one of your outfits would work best for these practices. Be creative with your product marketing, and most of all, be conversational. This will help you engage with your audience and convince them to buy your products.
So, promoting your fitness clothing line on social media is much more than putting a few posts up from time to time. You need to post regularly, and have an overarching strategy in mind well before you start the process.