H7m Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm.
Also, their focus is on fast fashion clothing for men, women, teens and children. As of November 2019, H&M or h7m operates in 74 countries with more than 5,000 stores under the various corporate brands and 126,000 full-time employees.
It is the second largest clothing retailer in the world, behind Spain-based Inditex (Zara’s parent company).
However, H&M was founded by Erling Persson and managed by his son Stefan Persson and Helena Helmersson.
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H7m Story
The company h7m was founded by Erling Persson in 1947 when he opened his first shop in Västerås, Sweden.
Also, the shop h7m, called Hennes (Swedish for ‘her’), sold women’s clothing only. In 1964 a shop will be in Norway. In 1968 Persson acquired the hunting clothing retailer Mauritz Widforss in Stockholm, which led to the addition of a men’s collection to the product range and a change of name to Hennes & Mauritz.
However, the company was listed on the Stockholm Stock Exchange in 1974.Shortly thereafter, in 1976, the first store outside of Scandinavia was opened in London.
Internet Trade
H&M continued its expansion in Europe and started selling online in 1998under the domain name hm.com, which was registered in 1997, according to data available through Whois.
Store H7m Opening In the USA
The opening of the first US store on March 31, 2000 on Fifth Avenue in New York City marked the beginning of expansion outside of Europe.
Home Furnishings
Also, in 2009, the company announced in a press release that it would start selling home furnishings. Originally distributed through the company’s online catalogue, these home furnishings are now sold in H&M Home stores around the world.
Other Brands
Concept stores such as COS, Weekday, Monki and Cheap Monday have opened following H&M’s expansion in Asia.
In 2009 and 2010, brand consultancy Interbrand ranked H&M the 21st most valuable global brand, making it the top-ranked retailer in its survey. Its value can be at 12-16 billion dollars.
Withdrawal From The Russian Market
On March 2, 2022, along with hundreds of other global companies, H&M announced the end of retail operations at its more than 150 stores h7m in the Russian Federation as a result of the Russian invasion of Ukraine.
H&M quoted that it was “with all the suffering people” in Ukraine and “for the safety of customers and colleagues” in Russia.
Also, after recent expansion, including through the Weekday and Other Stories formats, Russia was H&M’s sixth largest market at the time, accounting for 4% of group sales in Q4 2021.
Models
Royal Wool
Besides, Del Rey was the face of her summer 2012 music video, in which she also sang a version of “Blue Velvet” in homage to filmmaker David Lynch, who she says influenced her work.
Beyonce
Her campaign “Mrs. Carter in H&M launched in May 2013 and drew heavily on Knowles’ personal style.
As a soundtrack for the campaign, the singer also recorded the song “Standing on the Sun” from her fifth studio album.
Designers
Karl Lagerfeld
In November 2004, selected stores offered an exclusive collection by fashion designer Karl Lagerfeld. The press reported huge rushes and initial stocks in major cities sold out within an hour.
However, the garments continued to be available in less fashion-sensitive areas until the company redistributed them to meet demand.
Stella McCartney
In November 2006, the company launched a Stella McCartney collection.
Victor and Rolf
Also in November 2006, the company launched a collection by Dutch avant-garde designers Viktor & Rolf.
Robert Cavalli
In November 2007, a few months after collaborating with Madonna, the company launched a collection by Italian designer Roberto Cavalli.
Marimeko
The Finnish company Marimekko can be as guest designer in spring 2008.
Comme des Garçons
H&M entered into a partnership with Comme des Garçons, a Japanese fashion brand, in autumn 2009. Matthew Williamson
British designer Matthew Williamson created two exclusive ranges for spring and summer 2005.
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